The Finalists
GSM Conference 2022
KPHO-KTVK, Phoenix
Small Business Contest
Arizona’s Family created a contest to highlight small businesses with the goal of awarding one a $5k grant, a TV and digital schedule!
- The contest was promoted on-air, online and through social. The sponsors, Cox Business and National Bank of Arizona were included in all promotional elements.
- Revenue Generated: $55K
Video Resources
KVVU, Las Vegas
FOX5 SuperBuild
This is a sponsored community marketing initiative with BOOTS on the ground and HEARTS on our sleeve!
- Team up with Make an Impact Foundation to renovate a playground (Building 2nd Playground Now)
- Team up with Habitat for Humanity to Build a Home for a Veteran (Planning 3rd Home Now)
- Revenue Generated: $278K+
Video Resources
KWTX, Waco
The Army Way
This campaign aligned with the Johnson Brothers’ Roofing brand (They do an annual event to honor vets; and pay for a full page ad in Waco Tribune Herald every Sunday saluting a veteran) made this a perfect tactic to bring them back on our air.
- Multi-Platform Initiatve
- Revenue Generated: $15K
Video Resources
WAVE, Louisville
Zappos.com Recruitment
We recommended an annual investment that would allow them to not only capture the candidates that they needed for the Expansion Center, but also help them with continual recruiting.
- Monthly targeted streaming recruitment commercials (OTT –Louisville/18+/Custom Demo Job Seeker)
- Quarterly appearances on Listen’s Live (local business show M-F 12p-1p)
- Revenue Generated: $180K
Video Resources
WLUC, Marquette, MI
Upper Michigan's Job Source
Upper Michigan’s Job Source provides clean, concise listings by County and links directly to businesses website or online application
- Promoted through our news and social platforms to drive traffic to job source page
- Revenue Generated: $30K
Video Resources
WMC, Memphis
Feeding the Human Spirit
WMC developed an Annual Partnership supporting Kroger’s most important initiatives plus improve market share.
- We also incorporated daily segment “Bluff City Life” lifestyle program as a base to create long-form content across the campaign elements
- Revenue Generated: $75K
Video Resources
WNDU, South Bend
Statewide Campaigns RFPs
Becoming a Preferred Vendor with State Agencies: HEALTH AND HUMAN SERVICES / DEPT. OF WORKFORCE DEVELOPMENT / AGING SERVICES / EARLY LEARNING / MENTAL HEALTH / FAMILY SOCIAL SERVICES
- OPENS THE DOOR TO MORE STATE MONEY FROM DIFFERENT AGENCIES.
- Revenue Generated: $235K
Video Resources
WSMV, Nashville
Where's Your Milk-Stache?
Partnered with local Tennessee public figures, local heroes, sports figures and business leaders to encourage the public to choose Tennessee milk when considering options at the local grocery store
- Each Tennessee spokesperson will deliver one nutritional fact about milk while wearing a milk-stash.
- Revenue Generated: $45K
Video Resources
WTVM, Columbus GA
Power of Goodwill
LARGE NONPROFITS HAVE AD BUDGETS; GOODWILL INDUSTRIES IS REGIONAL AND NATIONWIDE; LOCAL DECISION MAKING PILLARS: DONATIONS, RETAIL, MISSIONS
- Mult-Platform campaign to maintain Goodwill brand awareness for missions, drive foot traffic and expand community outreach.
- Revenue Generated: $217K
Video Resources
